Geo Demographics is a powerful consumer classification that segments the UK population. By analysing demographic data, social factors, population and consumer behaviour, it provides information and an understanding of different types of people.

We have created a unique approach to geodemographics which takes advantage of the new data environment, this coupled with our partners sending us regular supplies of up to date consumer information aggregated at postcode level provides substantial volumes of data

The geo demographic classifications enable companies to increase their customer base, allowing accurate segmentation to target the right messages, to the right people, at the perfect moment to trigger sales.